Commercial radio is
a business like any other. We stay in business by selling
goods or services. In our case the service we sell is commercial
time to advertisers. If you have goods or services you want
to sell... radio works!
You can do wonders
just by supporting our commercial sponsors... and tell them
you are a WIOI 1010 AM listener.
We offer a mature listening
audience with unparalleled purchasing power. Our listeners
are informed consumers with plenty of resources and they have
traditional family values that translate into intense customer
Join the WIOI 1010
AM family of advertisers and tap into a audience of mature
adults with buying power!
airing Adult Standards have doubled in the past 3 years. They
see the green in the 50-and-up crowd that commands $3.6 trillion
a year in discretionary income...”
Source: Forbes Magazine
MARKETING... 30% (80
million) of the total U.S. Population is now 50+… and every
6 seconds another American turns 50.
Adults 50+ control
70% of the country's net worth, over 7 trillion dollars.
This 30% accounts for
40% of total consumer demands, and they Buy everything:
of all luxury cars
· 25% of all toys
· 38% of health club memberships
· 46% of all vacation travel
· Spend 74% more on a typical vacation than 18
to 49 year olds
· Spend more on health care products than any
other age group
· Own 40% of all mutual funds
of their income is discretionary!
ACTIVE! AMBITIOUS! AFFLUENT!
WIOI 1010 AM Music
Of Your Life™ Can Reach Them...!
your commercial is on the air, YOU OWN THE STATION!
· No production
car factor. The most efficient way to reach people is in their
cars. Over 90% of shopping trips are by car; your last chance
to bring them in before they shop your competitors.
quick copy change? Have a just arrived special? Need a correction
in your ad? Radio can do it faster that any print media.
With radio, your ad runs many times over many weeks. And often
for less than one newspaper ad.
radio enhances your other advertising: in the Yellow Pages,
cable, print, direct mail and the Internet.
WIOI (1010 AM)
is a radio station broadcasting a Adult
Standards/MOR format. Licensed to New Boston, Ohio, USA.
The station is currently owned by Maillet Media, Inc. and
features programing from Jones
"The Free Encyclopedia"